EXCLUSIVE: Married At First Sight’s Martha Kalifatidis reveals how much money she’s making as an influencer during the coronavirus pandemic – and how she is spending the cash
Martha Kalifatidis’ controversial time on Married At First Sight left her unemployed and forced to move back in with her parents amid a fan backlash last year.
Since then, the ‘villain’ has reinvented herself as an influencer, showed people the ‘real’ her and landed many lucrative big brand endorsements while doing so.
Speaking to Daily Mail Australia on Tuesday, Martha, 31, said that ‘never in her wildest dreams’ did she believe that creating sponsored posts at home would become her full-time job, and expressed her surprise at how financially viable it is.
Star: Martha Kalifatidis (pictured) has reinvented herself as a influencer after her controversial time on MAFS left her unemployed and forced to move back in with her parents last year
‘It is surprising,’ said Martha of how profitable being an influencer is. The star boasts 330,000 Instagram followers and 1.6 million views on her YouTube channel.
‘I worked as a makeup artist for so long and I knew that big brands turn over so much. And the number one thing that they all invest in is marketing.’
Although the star didn’t reveal the exact figure she charges for branded content, it’s estimated she could make anything up to $3,000 for a single sponsored selfie.
Some brands will likely pay even more for multi-post deals, or to exclusively sign Martha up as the face of their campaigns across different platforms.
‘It it is surprising’: Speaking to Daily Mail Australia on Tuesday, Martha, 31, said that ‘never in her wildest dreams’ did she believe that creating sponsored posts for big brands at home would become her full-time job, and expressed her surprise at financially viable it is
‘Big brands invest in marketing’: Although she didn’t reveal the exact figure she charges for branded content, it’s estimated she could charge up to $3,000 for a single sponsored selfie
When asked how she’s spending her impressive earnings, the reality star explained that she’s investing it all into her own top secret business venture.
‘I’m working on something of my own. It’s going to take a while. This is a stepping stone right now. It’s opened so many doors for me,’ said the aspiring entrepreneur.
‘Obviously I have this big platform now. It just sort of catapults your brand or whatever it is you’re going to start. It’s like a nice head start. I imagine that the hardest thing for most new brands is getting a platform.’
Entrepreneur: Martha is investing all of her earnings into a top secret business venture, and says being an influencer is just a ‘stepping stone’ and is grateful for her big platform
Stylish: Martha’s latest collaboration is with bottle shop BWS. She shared a tutorial on the their Instagram this week of how to make a tie-dye tracksuit after spilling wine on your clothes
Martha’s latest collaboration is with BWS, the Woolworths-owned bottle shop chain.
On Monday, the 31-year-old shared a tutorial on the BWS Instagram of how to make the perfect tie-dye tracksuit after spilling wine on your clothes.
‘It’s a bit of fun, there’s wine involved and some fashion. I still have my white dress from the [MAFS] finale, and I’m thinking of doing a tie-dye number on it,’ laughed Martha, following her infamous wine throwing clash with Cyrell Paule.
The collaboration with BWS came at a perfect time for Martha, after turning to their range of organic wine while self-isolating with boyfriend Michael Brunelli.
‘We’ve never gotten drunk in isolation, but we have a wine with our dinner. We haven’t starting in the morning yet… we’re sensible,’ she joked.
‘It’s a bit of fun, there’s wine involved and some fashion,’ said Martha of the collaboration