Fashion Nova announces $1 million donation ‘to help in fight for racial equality and opportunity’

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It’s not only celebrities who are lending their voices to the Black Lives Matter protests that have followed the death of George Floyd in Minnesota.

Some businesses are also joining in by offering their support to the movement.

On Wednesday, American fast fashion retailer Fashion Nova announced it’s donating $1 million to ‘initiatives to help in the fight for racial equality and opportunity’.

For the cause: On Wednesday, American fast fashion retailer Fashion Nova announced it’s donating $1 million to ‘initiatives to help in the fight for racial equality and opportunity’

Posting a statement to Instagram and Twitter, Fashion Nova declared: ‘We start today with making donations to Black Lives Matter, Know Your Rights Camp and the NAACP Legal Defense and Education Fund.’

The company also explained what they are doing in a series of tweets.

‘Last Friday we announced that we were working on a plan to support the #blacklivesmatter movement. We have spent the past four days since then working with black community leaders, influencers and ambassadors to develop a plan,’ the tweets began.

‘Today, FashionNovaCares announces our dedication to ongoing action. We are pledging to spend $1 million dollars throughout 2020 in donations for community resources and activism, awareness campaigns and other initiatives to help in the fight for racial equality and opportunity.’

The company concluded: ‘Fashion Nova Cares was launched to give back and make our world better. As always, we appreciate hearing directly from the community and about how together we can make a difference. For more information visit the link in bio. Our voices will rise as we proceed with action.’

Action: The company also explained what they are doing in a series of tweets  and said they'd been working on a plan for four days with black community leaders and influencers

Action: The company also explained what they are doing in a series of tweets  and said they’d been working on a plan for four days with black community leaders and influencers

Outrage: George Floyd died on May 25 after being arrested in Minneapolis by a white police officer who then knelt on his neck for almost nine minutes as he lay handcuffed on the ground

Outrage: George Floyd died on May 25 after being arrested in Minneapolis by a white police officer who then knelt on his neck for almost nine minutes as he lay handcuffed on the ground 

As protests continued in cities across the US, rapper The Weeknd shared that he has given $500,000 to various initiatives associated with Black Lives Matter to ‘keep supporting our brothers and sisters out there risking everything to push for actual change for our black lives.’

The Canadian singer, real name Abel Tesfaye, also encouraged his fans to consider giving to the cause as well ‘even if it’s a small amount.’

Rapper Drake also showed solidarity with protesters by donating $100,000 to the National Bail Out on Monday. 

Donating: As protests continued in cities across the US, rapper The Weeknd shared that he has given $500,000 to various initiatives associated with Black Lives Matter

Donating: As protests continued in cities across the US, rapper The Weeknd shared that he has given $500,000 to various initiatives associated with Black Lives Matter 

Reaction: Beyonce appeared to respond to the news that all four officers involved in the death of George Floyd have been charged with this Instagram post on Wednesday

Reaction: Beyonce appeared to respond to the news that all four officers involved in the death of George Floyd have been charged with this Instagram post on Wednesday

Activist: Beyonce, pictured on stage in 2016 during her Formation tour, let the picture speak for itself and didn't add in anything in the caption

Activist: Beyonce, pictured on stage in 2016 during her Formation tour, let the picture speak for itself and didn’t add in anything in the caption

On Wednesday evening, Beyonce shared an image of a downtown skyline with the freeways in front of it filled with people marching on her Instagram.

Above the image, it said: ‘The world came together for George Floyd. We know there is a long road ahead.’

Below the image were the words: ‘Let’s remain aligned and focused in our call for real justice.’

In a social media post last Friday, the Lemonade hitmaker 38, had expressed her hurt and anger at the death of Floyd on May 25.

‘We need justice for George Floyd. We all witnessed his murder in broad daylight. We’re broken and we’re disgusted and we cannot normalize this pain,’ she wrote.

‘I am not only speaking to people of color if you are white, black, brown, or anything in between, I’m sure you feel hopeless by the racism going on in America right now.’

Beyonce went on: ‘No more senseless killings of human beings, no more seeing people of color as less than human. We can no longer look away.’ 

A change is gonna come: Black Lives Matter protests have taken place in cities across the US for more than a week now and have mostly been peaceful in nature

A change is gonna come: Black Lives Matter protests have taken place in cities across the US for more than a week now and have mostly been peaceful in nature 



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