Sarah Jessica Parker thinks rich New Yorkers who left during COVID ‘owe it to the city to reinvest’

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Sarah Jessica Parker thinks wealthy New Yorkers who left town during the pandemic ‘owe it to the city’ to come home and ‘reinvest’

Sarah Jessica Parker thinks wealthy New Yorkers who left town during the pandemic ‘owe it to the city to reinvest.’

The actress/entrepreneur, 55, talked about the strength and spirit of the Big Apple during an interview in Town & Country’s latest issue. 

During the chat, Sarah Jessica said she’s had to have some ‘hard conversations with friends’ about how the mass exodus of NYC‘s upper-class set has left local businesses struggling.

Investing in community: Sarah Jessica Parker says she thinks wealthy New Yorkers who left town amid the pandemic ‘owe it to the city’ to come back to town and ‘reinvest’ 

‘After Labor Day is when I started having hard conversations with my friends,’ she told T&C. 

SJP said that ‘People who are wealthy—New Yorkers who made great success for themselves in New York City’ have an obligation to help the community heal – culturally and economically.

‘I feel that they owe it to the city to reinvest, to come home to make a city that is now unfamiliar familiar again,’ she went on.

‘Your favorite deli and restaurant—those businesses can’t wait for you,’ said Parker, reminding people that the pandemic hasn’t stopped the bills from rolling in. ‘They can’t hold on to employees until you come home.’

‘They need to feel our presence, to have our financial support to remain open, or reopen. In order for our city to look familiar and to function as you have come to expect, you have to come home.’

Local business: As the creator of the accessories line SJP Collection, Parker - who played the shoe-obsessed Carrie Bradshaw on Sex And The City - has had a first hand look at how business has changed during the COVID-19 crisis

Local business: As the creator of the accessories line SJP Collection, Parker – who played the shoe-obsessed Carrie Bradshaw on Sex And The City – has had a first hand look at how business has changed during the COVID-19 crisis

Ups and downs: 'We’ve had great days; we’ve had days that were not so great,' she explained, seen earlier this month at the store where she helps out often

Ups and downs: ‘We’ve had great days; we’ve had days that were not so great,’ she explained, seen earlier this month at the store where she helps out often

As the creator of the accessories line SJP Collection, Parker – who played the shoe-obsessed Carrie Bradshaw on Sex And The City – has had a first hand look at how business has changed during the COVID-19 crisis. 

Giving her even more insight, the line opened their New York flagship store over the summer.

‘We struggled through the lockdown, but we kept all our employees on their health insurance,’ she explained. ‘Our staff is back on staggered schedules.’

Things have been up-and-down according to Parker, who is often seen working on the floor of the boutique.

‘We’ve had great days; we’ve had days that were not so great,’ she explained.

But being there for her customers is essential to SJP, who explained why she thinks a ‘small, intimate’ retail approach works.

Hands on: being there for her customers is essential to SJP, who explained why she thinks a 'small, intimate' retail approach works. Seen back in August above

Hands on: being there for her customers is essential to SJP, who explained why she thinks a ‘small, intimate’ retail approach works. Seen back in August above

Glamour: Rosie Perez is also featured in this month's issue of the magazine

Glamour: Rosie Perez is also featured in this month’s issue of the magazine

‘To be on the floor with customers is my favorite part of the business,’ she said. ‘I’m getting shoes for them and learning all about their lives. We do virtual shopping, and for deliveries south of 54th Street, I drop shoes off to the customers myself.’

‘I have a strong suspicion that this small, intimate approach is the way retail is going.’

Most importantly, Sarah Jessica said that quarantine hasn’t dampened people’s desire to be glamorous.

‘And yes, people are still buying heels every day—especially on e-commerce,’ she said. 

Pick me up! Both Sarah Jessica Parker and Rosie's covers are on newsstands now

Pick me up! Both Sarah Jessica Parker and Rosie’s covers are on newsstands now

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